The SHEROES8 Series

The #SHEROES8 series features 8 video conversations with leading marketing leaders and influencers of India. It is a joint collaboration between SHEROES.in and India Marketing Review.

In the first of the series, Pallavi Kathuria of Egon Zehnder talks about how the role of the CMO in India has changed over the last year and what the board level asks and expectations from India.

Namrata Balwani, Senior Vice President of OgilvyOne Worldwide discusses how mobile is one of the 3 key trends for Indian marketers to watch out for in 2016 and how what we have known about mobile devices may be very different from how mobile reshapes consumer engagement & digital in the years to come. Watch the video here –

Deepali Naair, Marketing Leader (ex-CMO Club Mahindra) tells us how marketing has undergone a fundamental change because of digital disruption and how FMCG brands are using this platform differently from service brands. 

Swati Bhargava, CEO & Co-founder of CashKaro.com talks to us about how brands, digital and marketing has changed over the last 12 months and how the new growth is driven by non-Tier 1 cities. How more CXOs will continue to leverage first-hand the power of digital engagements.

Nitasha Pania, Marketing Head, GreyOrange Pte Ltd shares her thoughts on how B2B marketing in India changed over the last 12 months and how content will continue to drive impact in 2016.

Hitu Chawla, Director Marketing of Microsoft India talks about how engagement with enterprise clients in India has undergone a massive change over the last 12 months and what are the key trends in B2B marketing for 2016.

Nita Kapoor, COO (Domestic), Godfrey Phillips India shares her views on urban demand (which has slowed down considerably) and how it will pick up only in the second half of 2016. She also talks about the implications for India marketing leadership and marketing plans for the year ahead. 

Babita Baruah, Senior Vice President, J Walter Thompson Co. talks about changing brand-consumer connection  over the last year and how in 2016 brands will find newer relevance with India consumers.