The brass tacks of marketing an e-commerce venture in today’s e-commerce rich world

Nemesisa Ujjain, Marketing Manager of e-venture Findable.in talks to us about the challenges she faces at the workplace and her views on promoting e-commerce services today.  

Can you tell us a little about yourself?

I have been a marketing professional in the telecom and e-commerce sectors. I completed my graduation from DU, and received an MBA in marketing from Mumbai in 2009. I have worked with Tata Teleservices (Tata Docomo) in their retail operations and Sistema Telesystems (MTS) in their brand innovation teams, before I joined Findable.in.

As Marketing Manager of Findable.in, what are the biggest challenges you face?

Findable operates in the increasingly competitive sector of hyper local e-commerce, where we need to differentiate our service from our competitors. That requires keeping our service standards personalised and uniformly high at all times. We need highly motivated manpower up to the last mile delivery. This is a big challenge in an industry where attrition is high and options are many.

How long have you been working in this venture and what has the journey been like?

It’s been a year and half and I’ve been donning different hats of business development and operations as time progressed. It’s been an exhilarating and utterly consuming journey, full of adventure.

What future plans do you have professionally?

I wish to see Findable reach the topmost position in our sector, and we are working to achieve this milestone soon.

What differentiates Findable.in in the e-commerce sector?

Findable provides a personal shopping service to our customers, wherein we provide options, deals, delivery on demand from trusted retail outlets, to our customers. It is an end-to-end shopping experience through an easy multi-channel user experience (website, mobile app, or just simple Whatsapp).

What is a typical day at work like for you?

My days usually start with some number crunching on the data of the previous day’s orders, issues, and the like. It is then followed up with a team meeting where we discuss our current day’s priority, evaluating the progress we are achieving on our weekly/monthly targets, and areas which we need to improve.

The afternoon goes in monitoring the different campaigns that we are running, as well as vendor follow-ups. After lunch hours are mostly set aside for meetings with brands or field visits to our retail partners. Else, late evenings are when we have our detailed strategy meetings to decide the targets and company roadmap.

Any advice or learnings for our readers?

The most important currency in life is time, what we are doing at Findable is trying to give people some extra time and energy in their lives to do things they love (rather than spend it on mundane daily shopping).

We all have the same 24 hours out of which a limited set of hours are spent doing things we love, and being with our loved ones. So I think we all should strive to make the best of those precious hours.