Google Analytics for Enhanced Marketing Measurement

Published on 6 Feb 2015 . 2 min read

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With a view to sustain in the Digital space, it is imperative for the digital marketers to not only gain knowledge of Web Analytics but also how to polish this skill. Web Analytics which is an integral part to determine several concepts such as category management, customer experience management etc. requires master skills which can be leveraged through this webinar on Google Analytics For Enhanced Marketing Measurement led by Swapnil Sinha, Head of Conversions, Google India for Digital Vidya.

Webinar

Webinar Leader's Profile:

Swapnil is the Head of Conversions for Google in India. He is a seasoned marketing and analytics leader whose passion lies in helping companies take better business decisions through analytics deployment. His experience across Business Intelligence, Web Analytics, Marketing and Customer relationship management enables him to solve marketing problems for all verticals and for companies of varied sizes. He started his career at TCS and then moved on to Omniture (now part of Adobe). He has led teams in marketing and analytics while at Yatra and Hewlett Packard. In his current pan-India role at Google, Swapnil helps clients get more value from their marketing spends by leveraging analytics.

He is a BE in Computer Science and an MBA from University of Utah.

Digital Vidya

Digital Vidya, Asia’s leading Digital Marketing training company was first and foremost to launch Social Media Marketing Workshop series in India. Since 2009, over 12,000 professionals (including CXOs) from over 6,000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 700 Digital Marketing trainings by Digital Vidya across Asia. We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses. Now, we are also Google India’s official training partner to train their agencies. To know more about Digital Vidya and various Digital Marketing trainings offered by us, click here.

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