Digital Media Marketing in 2014

We all know of Facebook, Twitter, Linkedin, Google and Pintrest. Facebook that had been the favorite of both consumers and companies for quite long seems to be dying a slow death. Marketing on Facebook is now ineffective and campaigns go unnoticed. Google Plus never kicked off very well and not everyone is on Linkedin, Twittter and Pintrest.

In 2013, businesses and marketers also witnessed how these social media networks evolved much further into the digital marketing arena, with new tools and features that will generate even more business, and expect existing customers to come back for more

Marketing is undergoing a massive shift – the old marketing format has given way to a more collaborative, participative model. ‘Consumer engagement’ is now a term that holds true because consumers are willing to interact with brands that provide a relevant and rewarding conversation. 

Social media and digital marketing are indispensable tools for any organization. Research indicates that digital marketing budgets are increasing dramatically and digital media campaigns are becoming a pivotal part of effective marketing plans.

The question we now face is what is the way to reach the target audience?

Digital media marketing is now going to ride on the mobile revolution, not only in terms of optimizing websites and making pages compatible for mobile viewing but also in generating content and also other real-time information targeted for mobile phone users. This trend aims at a more personalized and one-on-one interaction with consumers.

Digital marketing pertains to knowledge in various field including science, e-commerce, stats and artistic visualization. Anyone can take up digital media marketing as a career. However the technical and marketing graduates have an edge over others. An aspirant can opt for Diploma in Digital Marketing, Executive Programme in Digital Marketing, MSc in Digital Marketing and many other online courses.

So where can you learn digital marketing? Below are listed a few courses which might be of some help to you. Be sure the course covers search engine marketing, search engine optimization and e-mail marketing. These form an integral part of digital media marketing.

1) SEO Marketing 

2) Market Motive 

3) Google Marketing Course 

4) International Digital Marketing Institute 

5) Web Marketing Academy, Bangalore 

6) DMTI 

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