David vs Goliath: Pick the Right Marketing Strategy and Tools

Published on 12 May 2015 . 1 min read

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This session will focus on a company’s choice of marketing strategy and tools. Take the well-known story of David and Goliath. It’s the story of two entities of different sizes facing off against each other in a contest of survival. Their choice of strategy and tools proves key to the outcome of the contest. Your choice of tools in a marketing battle will need to take into account not only the size of your company but also the type of sales that you do (B2B or B2C). Find out if David can ever beat Goliath in a marketing contest.

Develop an understanding on the same through the below webinar led by Cohan Carlos, CEO, Selasdia.

Webinar Leader's Profile:

Cohan Carlos is the Founder of Aiaioo Labs, a research lab that works on text analytics and artificial intelligence, and the CEO of Selasdia, a vendor of B2B marketing automation tools.

Picture Courtesy.

Digital Vidya

Digital Vidya, Asia’s leading Digital Marketing training company was first and foremost to launch Social Media Marketing Workshop series in India. Since 2009, over 12,000 professionals (including CXOs) from over 6,000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 700 Digital Marketing trainings by Digital Vidya across Asia. We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses. Now, we are also Google India’s official training partner to train their agencies. To know more about Digital Vidya and various Digital Marketing trainings offered by us, click here.

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