Career Resource - Certified Digital Marketing Master (CDMM) Course

 Course Description

With more than 1 billion global users, Digital Media is creating a significant impact in our everyday lives. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research.

Digital Media spend is expected to grow to US$ 104 Billion by 2013 and the rate of growth in Asia is over 25%. According to a report by Mafoi, 10,000 jobs related to Social Media alone were created in 2012. There’s an opportunity for every kind of student (a Graduate, an Engineer or an MBA) to build a rewarding career in this industry.

CDMM Course will cover all the key aspects of Digital Marketing including SEO, SEM, SMM, Inbound Marketing, Email Marketing & Web Analytics. Following are some of the benefits of this course

Salient Features

1) Job-Oriented Course Material (Curriculum developed by Digital Marketing thought Leaders with over 13  years of Digital Marketing Industry Experience as per Industry requirements)

2)  6 Months Training conducted by Industry experts

3) Govt. of India Certification

4) Customized to the needs of the industry (Learning delivered through relevant Global & Local Case Studies)

5) Experiential Trainings with Live, Hands-on Exercises

Who should attend?

1) Anyone interested in building a career in Digital Marketing

2) Sales and Business Development Professionals

3) Advertising & Marketing Professionals

4) Entrepreneurs

5) Digital Marketing (SEO, PPC, Social Media) Professionals

6) Students

Course Coverage

Search Engine Optimization (SEO) – Learn how to get website listed among top search engine results

Search Engine Marketing (SEM) – Learn how to effectively run ads on Search Engine

Email Marketing – Learn how to effectively build your users lists, deliver emails & generate relevant click

Social Media Marketing – Learn how to build brand, generate leads & aggregate audience on Social Media

Inbound Marketing – Learn how to get business results from the reach business have already acquired through other techniques

Web Analytics – Learn how to make business decisions from the metrics available in Digital Media

Course Schedule

There will be 2 type of sessions:

Online Training Sessions (Instructor-led):

Days: Saturday

Time: 10:00 AM to 1:30PM (IST)

Attendance: Mandatory

Online Industry Interaction Sessions (Conducted by Industry leaders):

Days: Wednesdays

      Time: 3 PM to 4 PM (IST)

      Attendance: Not mandatory

About Digital Vidya

Digital Vidya is India’s largest Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since January 2010, over 3500 professionals (including CXOs) from over 1500 brands brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, GE, MakeMyTrip, Naukri, Citibank, Toyota, Intel, ITC, CNBC and CII have participated in more than 175 trainings by Digital Vidya across Asia.