5 lessons to learn from Malcolm Gladwell's - The Tipping Point
As the author strongly personifies the central idea of social outsourcing of Information, "Tipping Point" emerges as the radical understanding of human intelligence and its variations dispersed in forms of ideas, social comradery, behaviour of consumerism, educated brand endorsement etc. The book stems from a very appealing outlook of heightened popularity of cultural movements which are shaping the outline of our society and have replaced the traditional methodology of networking.
Source Affiliation- Many people who have brilliant reservoirs of ideas and are optimumly talented to expand upon these ventures , sometimes only fail because of lack of social counterparts who act as responsible providers of information which are vital for young entrepreneurs and critical to their success. A well established relationship with sources who are watchdogs governing every trend and fluctuation in society, help immensely to understand your potential market hence helping in the updation of your products relevance. They are capable of pointers which can guide you to shape your campaign with much fierce preparation and awareness.
Conviction and context- The dependability of social movements of change are highly sensitive to the dual elements of conviction and context. The publicity of any iota of information which is directed to influence masses shall be contemporary to a very firm idea and the most lucid presentation. Clarified understanding of the subject enables its distribution with higher levels of credibility and makes the listeners want to agree. Confidence is the thumb rule to win agreements and negotiate through foggy arguments and differences among people.
The glue effect- An idea can translate into a revolution if it remains etched in memories of those who learn about it. The specific properties of impact that can be generated through creative narration of text, are paramount to any situation or angle of social life. The unique USP of the description can instantly affect consumers and will reward your efforts strongly. It is advised to be platonic, innovative and skillful.
To sell and sell more- So after the plethora of precautions that a venture shall observe in order to lead them ripple free, the ultimate objective of sales and popularity should be prioritized. Effective communication can increase limitless prospects for an idea. Always remember, people want what other people want. The array of human wants are despicably infinite and empathetic yet smart judgments can work wonders at workplace. The sales furnace shall always contribute in creating new needs for humanity, thus serving them as to what they desire. If a product can perform to the utility standards effectively, you are at the right path.
Too many cooks spoil the "BRAND"- It is a widespread belief that the more the merrier, but the universe of social space isn’t quite the same. Execution of 90 percent of the desired result will be best performed by 20 percent of the primary set of employees on the project. The lesser concentration of manpower can easily achieve the complex task through guided and sequential planning. Multiple units of people increase chaos and confusion while also harming the sanity of others. Hence, mobs of people are a hindrance to success.
