Managing our business social media accounts takes careful planning and consideration. One has to be aware about the right hashtags, right copy, image quality etc all the time. It requires to be aware about the target audience and when they want to see it. Timing our social media posts correctly can actually gain a lot of traction and increase engagement.
Here are the peak times you're advised for posting on your social media accounts:
Facebook: The closer the weekend comes, the more people tend to check out their FB accounts. Posting at 3 PM generally gets you more clicks.
Best Time: 1 PM to 4 PM (Thursday to Sunday)
Twitter: Twitter click through rates are higher during work days and work hours. People also tend to use twitter during lunch hours.
Best Time: 12 Noon to 6 PM (Monday to Friday)
Instagram: Wednesday is the most ideal day for posting on Instagram. The engagement is generally high from Monday to Friday.
Best Time: 2-3 PM & 6-7 PM (Monday to Thursday)
LinkedIn: Not many people are in a mood to check Linekdin on a Friday. Its more of a professional platform. Businessmen are likely to read linked in the morning like a newspaper.
Best Time: 7.30-8.30 AM & 5- 6 PM (Tuesday to Thursday)