The Force Behind Womentum: Enabling Businesses Which Matter

We got in conversation with Womentum’s co-founder Prabha Dublish. Womentum is a pay-it-forward nonprofit crowdfunding platform that lets anyone donate to women entrepreneurs around the world. Prabha sheds light on her how she is building something so impactful.

Excerpts from the conversation below:

 



 

Many have asked me what the inspiration behind Womentum is. I don’t think there was an “a-hah” moment, rather I believe the idea behind it built up over time. Having lived in India, I’ve seen again and again the marginalization of women, especially those who are underprivileged and living in horrendous conditions in slums and villages across the country. The aching question I had was “how can we help them?”


For me, that question was answered last summer. Having started college at Babson, I became fascinated with “entrepreneurial thought and action” as a vehicle for social change. During my summer break, I set out to create a documentary of women in India who have changed their lives through entrepreneurship. While the documentary failed (maybe a story for another time), I had the opportunity to spend time with some amazing women entrepreneurs, whose audacity inspired me to venture out and create Womentum.


I’d love to tell the story of one of these amazing women, Nirmala.


When Nirmala was a teenager, she was married off by her family to a military officer. She spent her days indoors — cooking, cleaning, and taking care of kids. Tragedy befell Nirmala’s family when her husband and father-in-law both passed away unexpectedly. Nirmala was left behind with the mother-in-law and her two young kids. The family had no income, as the only males permitted to work had passed on.


With the entire family’s livelihood at stake, Nirmala did something that even she herself never expected — breaking out of the gender roles that, ironically, placed her family in this dire situation in the first place.


With support from the Navjyoti Foundation, a local women empowerment organization, Nirmala learned to sew. Business, at first, was slow, but, stitch-by-stitch, she began to make ends meets. Her newfound entrepreneurial passion began to fan her ambition and, after a few months of sewing, she decided to start her own micro-business by opening a small storefront.


There was one problem: she needed land and money. Nirmala’s tenacity ultimately paid off; as you’re reading her story, Nirmala’s working out of a small storefront she purchased with her sweat and tears.


Business is booming for Nirmala. She recently expanded her business to include premade clothing as well. To keep up with demand, she has hired other women from the neighborhood to help her out, providing for their livelihood as a result.


Nirmala’s story has a happy ending, but what about the other billion of women like her? UN Women discovered that more than 1.3 billion women lack access to financial institutions, in large part due to the absurdly high legal barriers imposed on them. Nirmala managed to save enough money to purchase a storefront, but what about those who weren’t in the financial position to do so? Nirmala received aid and training from the Navjyoti Foundation, but what if Navjyoti lacked the resources and reach to do so?


Those are the uncertainties Womentum seek to address. We wholeheartedly promote e-ship as the vehicle for women to empower themselves, and want to make sure 1) that access to capital is never the barrier holding any woman back from lifting themselves out of poverty and 2) that they have a community around the world that will support their fight to break free from the shackles of gender oppression.


We wish to be the driving catalyst behind more success stories like Nirmala’s. And that’s something we are striving to build.

 

SHEROES
SHEROES - lives and stories of women we are and we want to be. Connecting the dots. Moving the needle. Also world's largest community of women, based out of India. Meet us at www.sheroes.in @SHEROESIndia facebook.com/SHEROESIndia

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