Prita Dheer has a fascinating and interesting story. She is the name behind Dial-a-baker.com, an innovative marketing platform and community for home bakers and chefs. Prita is a homemaker and mother to two lovely daughters.
She graduated in Home Science, followed by a postgraduate diploma in Commercial Art. She also worked as an art and craft teacher, made and sold corporate gifts and did business dealings for birthday products and disposable packaging.
In Prita’s own words, “Through these small business ventures, my interest in baking and cake decoration grew and I even pursued professional Wilton flower–making, fondant and cream courses from Dubai and Mumbai. I started a tiny bakery studio of my own, complete with the latest baking machinery. Later, I came across a wonderful group of bakers on Facebook and connected with them. I created a Whatsapp group of Mumbai bakers and organized a meet. 70 bakers turned up. Amidst all the fun and important discussions, one issue kept resurfacing - the lack of avenues for marketing delicious, homemade products.”
However, before Prita could plan any work on the issue, she became bedridden for a month. Although she was passionately following her interest, she kept ignoring that her right hand had been trembling for too long. It worsened to the extent that she couldn’t make a cup of tea without spilling anything. But this couldn’t deter her indomitable spirit. While in bed, Prita started coming up with various ideas on events, advertorials, bake sales and so on.
Reminiscing, she says, “It was our anniversary and hubby dear was in Delhi. I wanted to order a cake that would be delivered to him at his office. But I didn’t know any baker in Delhi. I definitely didn’t want to order through an impersonal gift site. And I wanted our picture on it too! And so, the idea for DialABaker.com was born.”
And that’s what DialABaker.com is all about, a growing community for cooks and bakers working from home with all their love and passion for the craft. It is a platform to help them showcase their delicacies and an opportunity for the world to taste them. Aiming to become the biggest community for home bakers and chefs, Prita wishes to introduce her members to their target clients, helping them grow and learn.
More power and strength to you, Prita!