We talk to Miloni Chatterjee, she heads NXP Media which started in 2005. We get into a conversation on what NXP media does. Read on-
Tell us more about yourself and what you do.
I am a mother of two, a loving sister, a wife, a daughter, nature lover, traveler, hiker, trekker. Apart from all that I am an entrepreneur by heart and a good friend. I started NXP media in 2005.
What is NXP media all about?
NXP media is a unit of Netcarrots.com pvt ltd. We are in the business of Experiential Marketing, creating positive disruption …. I head this unit and started this in 2005. We deliver solutions that enable you to target customer base to effectively experience the brand – interactively! We provide efficient solutions that catalyze deeply productive relationships with your brand, through very special hands-on experiences of it. From the ideas, concept and planning stage, NXP Media effectively coordinates and manages all phases of the promotions process – right through to execution and tracking of results
What is experiential marketing?
Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.
While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing.
NXP an agency that helps brands reach their target audience through several national platforms. We create exhilarating marketing experiences beginning with:
1) A concept
2) Creatives
3) Execution (print production and manpower management)
4) Implementation
5) Data sorting and activity audits
6) Post activity exercises as well like direct mailers, calls etc
Our USP is -we’re a single window access to these innovative platforms that are relatively clutter free.