Today we have in focus Indrani Mukherjee, a -B.E CIVIL, PGDPM, Environmental Engineer and Managing Director / Co-Founder of the company BAMBOOZ. Bambooz is a start-up that focuses on creating innovative building and structure designs made of Bamboo! The structures could range from anything from rooftops to car parking spaces and much more,
Read on to hear her story,
What field of work are you in? How did you happen to enter this line of work?
I am in the field of designing, constructing and manufacturing eco friendly products that are mainly made with bamboo. Our Company name is “BAMBOOOZ”. After working for different MNC'S the hidden desire for green and renewable solutions to all structures & products was responsible for the formulation of this startup.
What does it take to be successful in today's corporate environment?
To be successful in today’s corporate environment it is important to be informed & constantly updated with all the developments in & around the world. Everything is changing at a fast pace, including our life style, technologies politics etc. You have to constantly add value to your existing product/services & at the same time inculcate innovative thinking in your entrepreneurial strive.
How do you differentiate your product / service from others?
Our Products are hundred percent eco friendly & made out of most renewable material on earth called Bamboo. We are using technologies of Building Construction, Product development, Joineries, treatment process etc of Bamboo which are accepted worldwide including in India as mentioned in the National Building Code .
Each of our Structure / Product is different from the other. We first draw and design& blend the native design and modern Joineries. We study the different Styles of Tribal indigenous design and pattern in their daily lives. We try to blend the different styles of binding, Curves , Cuts and mix them with Modern Finish where a unique design is created. We give an Innovative, Green & eco- solution to the customer.
What are the best marketing policies that work for you / your business?
First & foremost is Indentifying the sector for our services/products which are innovative, green & at the same time an alternative to the conventional solutions. Engage with the customer. Understating the need of the customers and what they expect out of our product and what best we can provide . Empower and educate the customer and make them understand that they are the most important component of our business. Second most important point here is our - On line Presence/Existence- - internet tools like e-commerce platform, buyers-sellers portal, social media etc that helped BAMBOOOZ grow.
The last but not the least word of mouth marketing is most effective in creating a brand name.
What advice would you give upcoming entrepreneurs?
Entrepreneurship is the process of starting a business of your own & it is totally different from taking up a job. New budding entrepreneurs should take up their entrepreneurial strive with 100% dedication & hard work. They should be honest, confident and focused in their endeavour and should develop the attribute of taking calculative risks. Always remember in the entrepreneurial ethos that failure is a way to learn.