Bindu, Hans and Kavita started MyStyleMile (MSM) blog two years ago. As the blog’s readership grew, Bindu sensed an opportunity to create a more tangible connection with its readers. That’s what led to the launch of MSM Box. At MSMBox.com, Bindu leads strategy and ideation.
We chat with this retail professional and get to know more about her –
Tell us more about yourself
I am a retail professional with expertise across categories and formats in the retail industry. I have helped advise and/or establish several brands including Oma, Magppie, Maishaa, Renovation Factory, L’Oreal, PepsiCo, Whirlpool etc.
How did MSM Box happen?
Two years ago, we created the MyStyleMile (MSM) blog. As the reach of the blog grew, I sensed an opportunity in the beauty and skincare categories and that’s what led us to creating MSM Box. At MSM Box a customer can buy a pre-curated box or build a box of their own through an option called Build Your Own Box (BYOB).
Why the name MSM box?
The name MSM is an acronym for our original blog MyStyleMile
How do you see MSM box growing in next three years?
We see a significant growth, most of it coming from the young, professional, aware and confident woman. Our plan in the next two years is to be the market leader in the beauty and lifestyle categories.
What are you doing, when not working?
I am a fan of the theatre, an avid reader, and a traveler! So when not working I am exploring.
A message to all SHEROES out there
Don't let anyone ever underestimate you. Get out, explore, find, fail and succeed...In short, do "a lot in a little" in your own way! And don’t forget to gift yourself an MSM Box!