Social Media Strategist, Consultant, Lecturer & an Entrepreneur, Ankita Gaba is the Co-Founder of SocialSamosa.com, an Indian Social Media Knowledge Storehouse and has hands on experience in running various Social Media campaigns and projects by virtue of her being one of the founders of ‘Superchooha’, one of India’s first Social Media Firms.
Under her guidance, Superchooha conceptualized and devised online media strategies and solutions for brands like Zapak, Mahindra, Idea Cellular, Colors, Ponds and many more.
Listed in the “Global Top 100 Social Media Agencies and Consultants 2012-13′′ list and “50 Indian Women to Follow on Twitter” list, Ankita, has extensive expertise in Social Media operations and helps social media agencies & corporate build teams and set up processes for their social media verticals.
With the knowledge and expertise Ankita has, she also delivers lectures as a Faculty for social media courses at various institutes under Mumbai University. We get into a conversation with her-
Tell us about more yourself.
I am a detailed oriented, passionate and a hardworking entrepreneur who loves operations and processes. I have a hunger to grow and learn each day. I believe in persevering against all odds.
What was the inspiration behind starting Social Samosa?
When I was running my own social media agency, which was my first startup, we used to research a lot online to learn about new trends and platforms and their uses. But never really found anything that was contextual to our Indian scenario. So, I realised that there is this gap that no one is filling. No one is aggregating all the good work that is happening in the Indian social media industry. And that's why I started Social Samosa.
Where do we see Social Samosa in the next 3 years?
Doing more of what we are doing now. And setting benchmarks in the Indian Social Media Industry via our content and knowledge sharing.
A message to all SHEROES out there
There might be times when we want to give up and find it too hard to face the harsh realities of running a business. But those thoughts and emotions are momentary. At those moments we have to look at all the handwork we have done and all that we have achieved and re-determine to continue and never give up.