With a view to sustain in the Digital space, it is imperative for the digital marketers to not only gain knowledge of Web Analytics but also how to polish this skill. Web Analytics which is an integral part to determine several concepts such as category management, customer experience management etc. requires master skills which can be leveraged through this webinar on Google Analytics For Enhanced Marketing Measurement led by Swapnil Sinha, Head of Conversions, Google India for Digital Vidya.
Webinar
Webinar Leader's Profile:
Swapnil is the Head of Conversions for Google in India. He is a seasoned marketing and analytics leader whose passion lies in helping companies take better business decisions through analytics deployment. His experience across Business Intelligence, Web Analytics, Marketing and Customer relationship management enables him to solve marketing problems for all verticals and for companies of varied sizes. He started his career at TCS and then moved on to Omniture (now part of Adobe). He has led teams in marketing and analytics while at Yatra and Hewlett Packard. In his current pan-India role at Google, Swapnil helps clients get more value from their marketing spends by leveraging analytics.
He is a BE in Computer Science and an MBA from University of Utah.