Fit For All

Zivame - Fit for all- where it was refreshing to see something other than ideal photo shopped female figures. It features women of different sizes and colours. 
 

This was the moment when I was convinced that a movement towards body positivity has struck India. 
 

 

We all have heard the term 'body positivity' commonly being used on the internet here and there . But what does it mean really?
 

It simplest words it means body acceptance and having a positive body image where in you feel comfortable in your body and feel good about the way you  look , whatever the difference in size, shape or color may be.
 

According to the data crunchers at Whisper, 35.1% define body positivity as "being okay with flaws;" 29.3% define it as "loving yourself;" 21.1% define it as "being confident;" and 14.5% of users define it as "appreciating your body."

 

What initially was more of a foreign concept is now slowly being promoted by Indian media .
 

The Body Positive Movement, a feminist movement that encourages people to adopt more forgiving and affirming attitudes towards their bodies, with the goal of improving overall health and well-being.

 

Making of advertisements with realistic and variety of models is not the only platform where media is cultivating body positivity.

Featuring actresses with more realistic bodies in movies helps more women relate to it.

No better place to set trends than fashion magazines and the runway.

Starting at the right spot,  Elle magazine recently did a cover shoot  featuring seven masculine body type women, from gym trainers to yoga instructors to MTV VJ, and actor Bani J making muscular bodies trendy.

 

 

As for the runway, actor Shveta Salve and model Carol Gracias walked the ramp flaunting their baby bumps at the Lakme Fashion week recently. As is beyonce at the Grammy's 2017. ( Cant miss out on that)

 

 

 

A few bloggers like Pooja Kochar, Ragini Nag Rao, Tenesha Awasthi also contribute to promoting body positivity by their posts about self love. As do some body positive artists making art on body acceptance , normalizing facial and body hair .

 

 

“It is important for me to normalise body hair because it is something that shouldn’t be a huge deal considering body hair is natural and the removal of it is a social construct.” - Aqya Khan

 

While some used their art against body shaming.

“It is important for me to normalise body hair because it is something that shouldn’t be a huge deal considering body hair is natural and the removal of it is a social construct.”-  Jasjyot Singh Hans