Everything you need to know to get funded – for beginners (Part 2)

Product Market fit and early signs of demand: Beginners guide to get business funded- Part 2

Most entrepreneurs and investors will tell you that the biggest risk in any new venture is some thing called product market fit. Let me give you an analogy from the movies. However big the banner or however big the star, when a new movie releases on a Friday in theatres, that’s where its acceptance in the market gets tested. That’s the product market fit. Everything before that is theory.

Product-Market fit indicates the following:

• There is a need for such a product in the market by a certain Target Group (TG)
• This target group is able to discover the prod